In the quest for the perfect barbeque sauce, Ashley Food Company was officially born. About five years in, I was so busy filling Mad Dog orders for my friends that my wife gave me a little friendly encouragement to move operations out of our tiny kitchen and into commercial production. I didn’t have a big factory, so instead, I founded what turned into Ashley Food Company out of my own Brighton, Massachusetts kitchen. That’s something that’s stuck with me in the years since.įlashforward about a decade and I started experimenting with my own version of the perfect barbeque sauce at home. ![]() It was there I learned how to multi-task and, perhaps more importantly, to always use high-quality ingredients. There’s only about 2,000 people in the entire town today, but I managed more than 90 people as General Manager of Alice’s. The town is hardly what you’d call large. That’s when I started working as General Manager of Alice’s Restaurant in Stockbridge, Massachusetts. I credit some of the success of Ashley Food Company to a job I first took around the mid 1970s. Sure, Mad Dog 357 may be well known among hot sauce aficionados today, but it took a lot of hard work to get where we are. But the truth is, I learned some of the keys to success well before I first started experimenting with new hot sauce flavors. ![]() Hot sauce is something I’ve been perfecting for nearly 40 years. Making a hot sauce I knew I’d enjoy, and my friends would enjoy too, is something that grew into a real passion that’s only increased over the years. One of our most popular flavors, Mad Dog Inferno Hot Sauce, was the very first hot sauce to ever be named the World’s Hottest Sauce and Mad Cat Hot Sauce took first place in the category Habanero Hot Sauce during Fiery Foods & Barbecue Magazine’s Scovie Awards.įor me, starting Ashley Food Company and making Mad Dog 357 hot sauce wasn’t just another business venture. In the early 2000s, Southern Living called Mad Dog the “Best Bottled BBQ Sauce” they’d ever tried. Cook’s Illustrated once deemed Mad Dog BBQ Sauce the “Original Best in USA”. In recent years, some of our favorite flavors and combinations have picked up countless awards. Whether you’re in search of hot sauce or pepper extracts, pepper powder or pepper purees, Mad Dog 357 specializes in some of the hottest hot sauces and pepper products around. In addition, we now sell pepper pods, and for those who really like to take it to the extreme no matter where they go, there’s our Mad Dog 357 Pain on a Chain. Our Mad Dog 357 Plutonium No 9 itself is nine million Scoville and one of the purest and hottest pepper extracts on the planet! Just one bottle uses 1,000 ounces of raw peppers. Mad Dog 357 Gold Edition Hot Sauce has a whopping one million SHU and is packed with nine million Scoville Plutonium Extract. We combined Carolina Reapers, Scorpion and Ghost Peppers, then added plutonium. We really took it to the extreme with Mad Dog 357 Gold Edition Hot Sauce. We’ve also added some other combinations over the years too, like Mad Dog 357 Silver Edition Hot Sauce, Mad Dog 357 Ghost Hot Sauce, and Mad Dog 357 Reaper Sriracha Hot Sauce. To put it in perspective, that’s extremely hot! To reach such a fiery level on the heat scale, we combined cayenne peppers, habanero peppers, and pepper extract into one extremely hot sauce. The original Mad Dog 357 hot sauce contains 357,000 SHU. Not only are Mad Dog 357 hot sauces and pepper products extremely popular, but they’re also packed with some of the world’s hottest peppers. These days, Ashley Food Company makes some of the hottest products on the planet. For me, that meant using natural ingredients, but also crafting something that tasted great and gave people something unexpected to look forward to. Sure, there are all kinds of commercially produced brands out there, but when I first started making Mad Dog 357 it wasn’t because I wanted to replicate something already on the market. When you choose a bottle of hot sauce, you’re looking for something that not only tastes great, but also adds a bit of a kick. From my own kitchen to the world: How I grew Mad Dog 357 into one of the hottest brands around
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